ELK the LABEL

ELK THE LABEL

Australian design with an art-school attitude. Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK has built a cult following around fashion that feels intelligent, individual, and decidedly not cookie-cutter. Sculptural accessories, beautifully made leather, and ready-to-wear are brought to life through unexpected color, expressive prints, and silhouettes that feel more like wearable art than another outfit. The aesthetic is refined but never boring—minimalism with a little mischief, timeless pieces with a distinctly modern point of view.

What makes us love ELK even more? There’s substance behind the style. The family-owned brand has made conscious fashion part of its DNA, working toward better materials, responsible production, transparency, and a more circular approach to fashion; ELK became B Corp Certified in 2024 and has been recognized for its leadership in sustainable innovation. The result is clothing and accessories designed to be worn, loved, and built into your wardrobe season after season—beautifully considered, endlessly interesting, and proof that doing things differently can look really, really good.