The brand name TELA originates from the fabric weaving terminology, where TELA - in Italian - stands for a simple fabric construction. Though simple, fabric implies a texture. In the Italian language it is a feminine noun and femininity is also the brand mission: feminine and minimal at first sight, yet influenced by an accurate research.
A plain woven fabric, a TELA, is the same front and back: it has always the same aspect, it shows itself as it is and it makes you think of a genuine product, which originates from good taste rather than being purely conceptual. TELA in Italian refers to the painting canvas as well and as such, is an expression of a mood, of a feeling, of an art.
Creative Director, Federica Mora, is the woman behind the brand Tela.
Currently based in Verona, she had been working in product merchandising for international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara and Cerruti, precisely, influenced her tailoring background. In 2009 she founded Tela aiming to express a contemporary look trough a constant balance between classic cuts and contemporary shapes, always with a clean and minimal approach.
