"R13 Denim was founded in 2009 by Chris Leba with the goal of presenting luxury basics that recalled the rebellious spirit of America’s history.  The brand encompasses everything from denim and leathers to sweaters and flannels, and most recently, shoes.

Leba graduated from the Fashion Institute of Technology in New York and began his design career at J. Crew. He later worked at Tommy Hilfiger, American Eagle Outfitters, and Polo Ralph Lauren. Leba most often draws upon the experience he gained working under Ralph Lauren for over 20 years.

Leba chooses to pay homage to that ‘Other America:’ the always provocative underground of culture and art." ~ cfda.com