Started in 1996, Vietnamese-born designer Chan Luu founded the brand as a passion project after a long career in retail.  From her early days making jewelry in her garage, the brand grew to encompass cashmere, fine jewelry, and a men's line.  Throughout its history, Chan has championed artisan craftsmanship and the support of fair labor practices, and her efforts have been recognized by the United Nations.
Since 2021, her niece and longtime Head of Design, Tessa Tran, has served as CEO and Creative Director, bringing her own distinctive vision while preserving the brand's mission.