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CASHMERE, WITH A POINT OF VIEW
Founded in Munich in 1993 by Andrea Karg, Allude began with an obsession with the texture, sensuality, and possibilities of cashmere—and has spent more than three decades proving that knitwear can be anything but basic. Allude Think beautifully refined fibers, modern silhouettes, unexpected details, and that perfect balance of minimalism and personality. Allude embraced quiet luxury long before it became a buzzword, creating pieces that feel as incredible as they look and are designed to live in your wardrobe for years.
At The Collective - Park City, we’re here for the kind of luxury you actually want to wear. An Allude sweater isn’t just a cozy layer—it’s the piece that elevates denim, softens tailoring, makes après look polished, and somehow makes doing absolutely nothing feel chic. Sophisticated without being stuffy, sensual without trying too hard, and endlessly wearable, Allude is proof that the ultimate everyday luxury can also have a little edge.