Dear Frēda Salvadore, Where have you been all my life?

October 17, 2024

If we each sat down with our bestie to share a bottle of wine and dream about the perfect pair of shoes, chances are pretty good we would imagine something in the Frēda collection. Fortunately for us, that's exactly what Cristina Palomo Nelson and Megan Papay did before launching their women-led company that celebrates design and function... plus an exhaustive investigation into the finest factories and tanneries Europe has to offer, obviously.

These ladies have an incredibly innovative background in styling and shoemaking. Boasting a robust résumé in women's accessory design, their collective experiences have brought us the likes of the Darla Lug-Soled Boots and the Jessie Ballet Flat. Both feature 100% Spanish Calf Leather and enviable construction that's meant to last.

This clear move away from fast-fashion and toward products that last and can literally carry us from one year to the next is so attractive. And it's not just because they fulfill my teenage dreams of lug-soles, studs, and boots with shearling lining. Their summer collection featured sandals that could be worn with jeans, shorts, or a dress, year after year.

Frēda Salvadore works with artisans in family-run factories in El Salvadore and Spain who take pride in creating quality, small-batch products. Their leather is mostly from Italy and Spain, and are of the highest quality, responsibly sourced with high transparency of the raw materials and certified by the ultra responsible non-profit: Leather Working Group. To ensure they won’t have excess inventory, they make small batch collections using old world techniques to produce products that will stand the test of time.

In a time when fashion moves at warp speed (along with everything else), Frēda Salvadore's attention to detail is refreshing. To discover that there are those who create beauty with integrity - supporting friends, small factories, and ethical farmers- I mean, what's not to love? It inspires me to call my best friend and ask her what she wants to conquer today.

At The Collective - Park City, we are inspired by creative and socially conscious collaboration. We want to partner with companies that care about the world around them. And we are proud to offer fashion that will make you feel like a BAD*** when you wear their products. All boxes checked here!