When it comes to wardrobe staples, STAUD has it down to a science – if that science were based on emotion instead of formulas, technicolor dreamcoats instead of those meant for a lab, and the idea that “matter” is just stuff in the universe while a good handbag is anything but. It’s why, in 2015, Sarah Staudinger and George Augusto co-founded the LA-based brand upon the idea that fashion shouldn’t just empower women – it should be accessible, too. But at the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing. If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.